In today’s competitive environment, organisations & clubs need to find better ways to engage, entertain, excite and add value to their fans and members but often they do not have a proper process or system in place to better manage its membership and communications.

In this seminar, Praxa will show you how an elite membership organisation such as Cricket Australia is managing their membership to bring them closer to the organisation while reducing the time and cost of administrating and delivering the interaction and communication to give their members what they want while driving its own revenue up.

Find out how you can integrate all of your existing databases, such as your subscribers, members, event attendees, mailing lists, ticket sales and online registrants into one single system and then use that information to build membership and customer profiles in order to learn more about their purchasing habits and create an environment that facilitates targeted communications to foster membership loyalty and increase revenue.

As adopted by Cricket Australia and various sporting organisations around the world, you will learn in this seminar how Praxa’s proven sporting membership solution will:

• Give better membership service but reduce the manual administrative burdens and cost
• Automate and facilitate the events and membership management processes including membership registration and renewal, online booking and sign-ups and ticket and merchandising handling.
• Significantly increase the quality and frequency of communication at a reduced cost per member.
• Track and evaluate marketing campaigns, promotions, programs, news, offers and communications with ease and reporting analytics.
• Drive additional revenue by capitalising on up sell and cross sell opportunities within your existing membership base.
• Better manage feedback, enquires, complaints and surveys to give a higher level of satisfaction and improve membership service & deliveries.
• Assess and grow your organisation and membership by analysing and identifying new prospects and members’ attributes to increase potential returns.

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